Bulls Media Event

The UK?s most successful Rugby League Club, Bradford Bulls are launching a new healthy lifestyles initiative delivered by The Bradford Bulls development team, which will target key stage 2 children in the Bradford South and West area.

A launch for the new programme will be held on Wednesday 4th February 2004at 3.30 pm at Odsal Stadium. Head teachers from schools located in the Bradford South and West Primary Care Trust (PCT) have been invited to the launch to preview the work of the partnership between Bradford Bulls and Bradford South and West PCT 5 A DAY and the renewed assembly as a result of the partnership.

Also present to support the partnership will be the Lord Mayor of Bradford, health professionals from within Bradford South and West PCT and officials from Rugby League.

The Bulls have been working closely with the PCT?s 5 A DAY co-ordinator Claire Masding. The partnership has enabled the Bulls to use the most up-to-date government information surrounding healthy eating, to enhance the healthy lifestyle assembly.

Bradford South and West PCT is just one of the 66 primary care trusts in the country taking part in the 5 A DAY initiative. The 5 A DAY programme has received ?10M funding from the New Opportunities Fund. It aims to increase fruit and vegetable consumption by raising awareness of the health benefits and improve access to fruit and vegetables through targeted action.

5 A DAY Co-ordinator Claire Masding is enthusiastic the assembly will help children make healthier food choices ?I am thrilled the Bulls are endorsing the 5 A DAY message. There are so many factors that influence children?s? diets today. It is crucially important that children have role models such as the Bulls to raise both their awareness of the health benefits of eating 5 A DAY, and to promote a positive image of 5 A DAY that makes children want to eat fruit and vegetables ?.

Bulls Development Officer, Rachel Pinder said. ?The bulls are delighted to partner up with the PCT?s 5 A DAY co-ordinators to extend and enhance our project of educating children on the issue of leading a healthy lifestyle. It?s clear that there are many distractions for children that potentially lead them away from a healthy choice. We hope that this project will form part of the package of education that supports children to make the right choices.?

For more information contact:

Stuart Duffy, Tel 01274 762315

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