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Sponsorship extended, new community campaign launched
The Community Alliance between the Newcastle Knights and Coal & Allied is moving into an historic fourth year and will be boosted by a new community awareness campaign.
Coal & Allied is taking up an option for a fourth year in 2011 as naming rights sponsor of the Newcastle Knights under its current contract, adding to the original 2008-2010 contract, continuing the mining giant's support of the club since 2005.
Today, Coal & Allied Managing Director Bill Champion joined Newcastle Knights Chief Executive Officer Steve Burraston, Coach Rick Stone, Captain Kurt Gidley and players to make the announcement - and to unveil the