The National Rugby League and Telstra have cemented the most successful commercial partnership in Australian sport, extending the naming rights for the Telstra Premiership into a record seventeenth season.
Telstra has renewed its association both as naming rights partner for the Telstra Premiership and, in partnership with the NRL, will form NRL Digital Media, a unit dedicated to providing fans unprecedented online, mobile and tablet access to the latest in Rugby League action, debate and entertainment for the next five years.
As part of a game-wide digital strategy committed to providing fans with the ultimate digital experience with the game: