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Lion Red is back on the Kiwi jersey as naming rights sponsor of the Kiwi Rugby League team for the 2003 season, New Zealand Rugby League president Selwyn Pearson announced today.
?We are very excited to announce the return of the Lion Red Kiwis as it signifies the strength of what is now a 37 year partnership between our two organisations,? says Mr Pearson.
The agreement, which comes off the back of a big year for rugby league with the Kiwis? tour of the UK and success of the Warriors, will see Lion Red providing pourage rights at home games as well as signage, promotional opportunities, hospitality and a position on the team?s test jersey.
Lion Breweries? Sponsorship and Corporate Affairs director, Graham Seatter, says ?Lion Red is once again extremely proud to be the principal sponsor for theLion Red Kiwis and we look forward to building on the successful Lion Red league era of the early 1980?s. ?
?Today?s announcement complements our sponsorship of the Warriors and reaffirms our support for rugby league in this country?
Lion Red has supported New Zealand rugby league at club and provincial level for almost 40 years and Mr Seatter said they are pleased this sponsorship once again embraces the country?s premier league team.
The Lion Red Kiwis? 2003 season kicks off with a test against Australia on July 25 and culminates with the Kiwis 100th International against Australia in mid October ? a very exciting time for both the NZRL and Lion Red.