Noad: Action will be taken against
players

New Bulldogs CEO Malcolm Noad says the club?s code of conduct has been broken by players and action will be taken against them as soon as Police investigations into the alleged sexual assault of a young woman in Coffs Harbour last month have completed.

Speaking on Sydney radio station 2GB this afternoon, Noad says it is becoming clear that a number of players didn?t adhere to the club?s code of conduct while in Coffs Harbour.

?It would seem from the knowledge that I have at the moment that the code of conduct hasn?t been adhered to in some circumstances,? Noad said.

?I am absolutely satisfied that the club has said as much as they can legally and has taken as much action as they can legally

?When those legal bounds aren?t restricting us, we will be taking action.?

Noad confirmed that he did not apply for the position as CEO, but was convinced to join the club after a conversation with Bulldogs Chairman and long-time friend Dr George Peponis.

Noad also revealed that the much talked about privacy agreement between the club and its players only protects players once ? a second time would result in the Bulldogs being able to name and shame guilty pleayers.

Noad says he is looking forward to taking over as Bulldogs CEO, a position he will step into from April 13.

?I think it has got its challenges but fundamentally it is a good club, it?s a good set up, has very loyal sponsors, a fantastic fan base,? Noad told 2GB.

?George (Peponis) has made a commitment to me that he is happy to see me move forward with this club in the way that I see fit.

?One of the things that the club has been criticised for has been that their communication has not been open enough and I certainly intend to try and turn that around.

?We will be as transparent as we legally can. I still have to get my feet under the desk and get into the detail of that situation.?

Noad also confirmed that he would be making every possible effort to ensure that the club?s games only attract well behaved fans.

?We are going to make every effort to make sure that people who want to come to our games in safety can come in safety,? he said.

?When we find people who don?t conduct themselves in the way we want them to conduct themselves then we will ban them for life.?

Noad replaces former CEO Steve Mortimer, who quit the club last month.