The partnership, which will last until the end of 2010, sees the stadium branded with the Grattan name and represents a significant six-figure sum per annum to Bradford Bulls.
Bulls Chief Executive, Gareth Davies, said: ?The Grattan partnership we have unveiled is absolutely fundamental to us.
?Although this is a very famous old Stadium, we have never had a Stadium naming rights partner and finding the right partner for the long term takes a considerable amount of time.
?We have done a lot of work to get to today (Tuesday) and I am delighted that we are making this announcement.
?Grattan?s parent company, Otto Worldwide, is the largest home shopping company in the world, operating in 23 different countries. Grattan is also one of the UK?s most famous brands and the fact that it has its headquarters in Bradford makes for a tremendous partnership.?
Otto UK Chief Executive, Mike Hancox, sees the partnership working equally for Gratta, adding: ?We?ve been looking for a local opportunity like this for a while now and the Bulls seemed the obvious choice as Rugby League is a family orientated sport and Grattan is a family brand offering clothing, homes, electrical and sports product to its customers.
?We?re delighted to be associated with such an established and successful club and see passion for the game as similar to the passion we have for our brand.
?The aim of the partnership is placing Grattan front-of-mind with Bulls fans, Grattan staff and Bradford residents. We look forward to many future successes on both sides.?