Off the Wall

The annual Morgan Research into the fan base of NRL clubs has come up a truly extraordinary result neither the NRL, nor Channel Nine, can ignore.

In the period between December 2005 and March 2007, the Melbourne Storm recorded a 32 per cent lift in its total number of supporters - from 544,000 to 732,000.

Surely Channel Nine in Melbourne, and the Melbourne media generally, must take notice of the Storm