The Canberra Raiders are delighted to announce that former major sponsor, and long-time Club partner Canberra Milk are making a comeback on the Raiders uniform in 2004.
The Raiders and Canberra Milk today inked the deal, with "Canberra Milk" to feature on the Raiders shorts for the next three seasons.
"It's a great thing for the Club, and a real sign of the times I feel," said Raiders General Manager, Don Furner.
"The Raiders are on the comeback and local support is growing with the team's success," he added.
Today's signing marks a significant victory for the Raiders, who have managed to lure Canberra Milk back to the playing strip after an eight year absence.
It was 1995 when "Canberra Milk" last featured on the front of the Raiders jersey, and many fans will remember the 'good old days' when "Milk" was splashed on the front of the Raiders' 1994 Winfield Cup champions.
"Back then they were a team full of internationals and were expected to win," smiled Garry Sykes, Managing Director of Capitol Chilled Foods.
"The team is a lot different nowadays, but its a young team that is maturing and developing in to a genuine premiership threat. I think there's no doubt that can happen in the next three years," he continued.
Sykes, who was at the helm of Canberra Milk when it last sponsored the Raiders in '95, said that now was a great opportunity to return to its former standing as a uniform sponsor.
"We've been involved with the Club and with local sport for a lot of years but now was a good time to jump back on the Raiders' playing strip," he said.
"Canberra Milk is a community-orientated company and the Raiders are a great local product who are working hard at success," he said.
Canberra Milk has long been known for its support of sport throughout Canberra, and in particular, Rugby League.
At the grass roots level, the company last season became the naming rights sponsor of the Canberra District Rugby League competition (Group 8 ), with players now fighting for the 'Canberra Milk Cup'. The company is also the major contributor for local referees.
Canberra Milk are also former major sponsors of Super 12 side the ACT Brumbies.
"We are a very proud Canberran company, we've been a part of the local community for over 40 years we're looking forward to several more years of being a major contributor to Canberra sport," said Sykes.