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The board of the iSelect Gold Coast Titans today resolved to immediately commence a complete review of the club's operations both on and off the field.
The board openly concedes team performance has recently been unsatisfactory despite a tough injury toll in the past three months and this has had an extensive effect on the business as a whole.
It feels a wholesale internal review is necessary so critical decisions can be made on a factual basis rather than implementing a kneejerk short-term response.
The review will start immediately and a report is expected to be presented to the board expediently.
"It is obvious to our members, fans and the board that the situation needs to improve quickly to restore confidence in the future of this club," said chairman Rebecca Frizelle.
"Rarely are problems caused by a single factor, therefore rarely will a single response lead to long term improvement. The board needs to fully understand the reasons for under-performance across the entire business and act accordingly.
"Clearly, crowds and revenue are affected by team performance, so we cannot sit on our hands in the hope things will improve without an appropriate strategy in place.
"I can assure our members, supporters, and partners, the board is entirely focussed on improving the situation and we will not shirk our responsibility when confronted with the tough decisions that will need to be made based on fact."