Jeff Dickinson-Fox reviews the campaign which saw Melbourne Storm crowned premiers in 2017.
3 days ago
On Sunday, Melbourne Storm launches the club's new advertising campaign, Playing for Everything, across television and in print.
Inspired by monologues in both popular culture and history, Storm's campaign is designed to rally Melbourne's support for the club at its own history-making moment.
Launching the new campaign, Melbourne Storm Chief Commercial Officer, Claire Murphy, said: