Our thanks to Andrew Ferguson for his 2014 piece recounting the story of Edward Larkin, who among ot...
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Suzuki has extended its premium partnership with Melbourne Storm for a further three years.
The new agreement will see Suzuki retain their sleeve sponsorship branding position on all Melbourne Storm game and training apparel, as well as exclusivity in the club's motor vehicle partner category.
According to 2010 Repucom research, the partnership has delivered the most effective sleeve sponsorship in the code, achieving high media value for the automotive giant.
Announcing the sponsorship agreement today, Suzuki Australia General Manager, Tony Devers, and Melbourne Storm CEO, Ron Gauci, said the partnership was a significant one for both parties.
Commenting on the announcement, Devers said: