The Sharks announce that the stadium naming rights partnership with Toyota has concluded effective immediately.
After some lengthy negotiations the Sharks and Toyota were unable to come to terms on a contract extension, bringing an end to a stadium naming rights arrangement which dated back to the 2000 season.
In the interim, as the club seeks to acquire a new stadium partner, the Sharks home ground will be referred to as Sharks Stadium.
Considering the excitement surrounding the property development, added to the signing of a number of high profile players, which comes on the back of the Sharks playing finals football in 2012 for the first time in four seasons, Sharks General Manager-Commercial Pat Woods believes he has every reason to be confident of securing a new stadium partner prior to the commencement of the 2013 Season.
Woods thanked Toyota for their long term sponsorship and went on to stress the importance of finding a suitable partner for the next stadium naming rights deal as the club enters perhaps the most exiting period in its history.
"Firstly I would like to express our thanks to Toyota for their support over a number of years. Their contribution to the Sharks has been much appreciated," Woods said. "However now we have an opportunity to go to market in a time where the Sharks Group is experiencing tremendous growth, influence and reform both on and off the field.
"With work about to begin on the residential and commercial development here at Sharks Stadium and Leagues Club, we are expecting strong interest from brands looking to align themselves with this exciting new community precinct."
Article with thanks to the Cronulla-Sutherland Sharks - sharks.com.au.Follow @Cronulla_Sharks on Twitter