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USA TOMAHAWKS v IRELAND
USA TOMAHAWKS v IRELAND WOLFHOUNDS ?Battle of St. Patrick?s Day VI? International Rugby League Match
Match: USA Tomahawks v. Ireland Wolfhounds
Venue: Memorial Stadium, Savannah, Georgia; 12-15,000 CAPACITY
Location: The state of Georgia, and the Cities of Atlanta and Savannah, represent an area of growing Rugby League interest. Significant interest exists for Rugby League development in Northern Florida (e.g. Jacksonville), Georgia, and North Carolina. As in the development of Rugby League in northeastern America, the presentation of this event in this location represents an opportunity to develop Rugby League from a central location that makes geographic and economic sense in establishing a city based competition in the future.
Match and teams? activities filmed in Atlanta and Savannah by Essex Television (CT) for production of documentary series pilot episode.
Radio- Promotional support and assistance by WCNN, 680 the Fan, and/or 790 the Zone, (FOX radio affiliate), Atlanta, GA, and various Atlanta FM stations; Possible match coverage by FOX radio affiliate, Jacksonville, FL. Print- Atlanta, Savannah, and Jacksonville newspapers; News Corp. print media outlets.
Match and Savannah St. Patrick?s Day Celebration details: The USA and Irish national teams will arrive in Savannah on Sunday, March 14, 2004. The match will be held the night before St. Patrick?s Day (3/16/04) at Memorial Stadium in Savannah, Georgia.
The Savannah St. Patrick?s Day celebration and parade is one of the largest in the United States, annually drawing over 400,000 visitors during the week of the holiday; regularly doubling the City?s population. The St. Patrick?s Day activity primarily takes place along River Street (on the Savannah River) and the City?s Historic District. Memorial Stadium is approximately five minutes from River Street and shuttle buses will be run to and from River Street and other locations and the stadium. Given the number of visitors in Savannah for St. Patrick?s Day, the participation of the Irish and USA national teams, and television and other media support, the match is expected to be the largest attended Rugby League event ever held in the US. The Savannah St. Patrick?s Day match represents a unique opportunity to publicly present rugby league to an audience in the State of Georgia.
USA Tomahawks? Atlanta-area activities and promotional opportunities: The US team will arrive in Atlanta on Saturday, March 13, 2004 for a full day of promotional activities for the St. Patrick?s Day match and match sponsors? products. The team (approximately 30 players and 20 AMNRL members) will be divided into smaller groups to conduct promotional visits at multiple Atlanta-area locations. The Tomahawks? promotional visits will receive radio coverage by various local stations. Atlanta-area appearances and sponsorship of the St. Patrick?s Day match will be promoted on-air in the two weeks before the match and various radio stations will do ?remote? broadcasts from team appearances on March 13th.
Additionally, the US team?s Atlanta-area activities will be filmed by an Essex Television film crew as part of the pilot episode of the documentary series ?American Rugby League? focusing on the St. Patrick?s Day match and the development of rugby league in Georgia and southeastern America.
Visits to various Atlanta-area RaceTrac stores. US team members will visit store locations to promote the sport and RaceTrac?s sponsorship of the St. Patrick?s Day match. Players will distribute promotional material, including USA Tomahawks gear and rugby league highlight DVDs. As many as three locations could be covered by ?remote? radio broadcasts, but all will definitely receive on-air promotion prior to and on the day of appearances.
Meet-the-team dinners. US team members will attend dinners at two or three Outback Steaks locations in the Atlanta-area to promote the sport and Outback?s and Foster?s Lager?s sponsorship of the St. Patrick?s Day match.
US team members will visit multiple Atlanta-area nightspots in order to promote the sport and sponsorship of the St. Patrick?s Day match by Red Bull and various beer sponsors.
The US team will travel to Savannah, by motorcoach, on Sunday, March 14, 2004. Promotional stops will be made at RaceTrac locations between Atlanta and Savannah. Essex Television will film the team?s activity during the trip.
USA and Ireland teams? Savannah-area activities and sponsorship opportunities: Ft. Stewart elementary school visit, Monday, March 15, 2004 ? (Headquarters, US Third Infantry Div.) Members of both squads will participate in school visits and present a short demonstration of Rugby League skills and drills to students and faculty from area schools.
Sponsored team-fan dinners, Sunday and Monday, March 14th and 15th (Savannah River Street and Historic District sections)
USA v. Ireland Match, Tuesday, March 16 at 7.30pm