Peponis: Noad will help Bulldogs move

The Bulldogs have this afternoon confirmed that Malcolm Noad has been appointed as the club?s Chief Executive Officer, replacing Steve Mortimer who quit last month.

The club advertised the position last week but it?s understood they immediately suspended applications after Noad?s shock interest in the position.

At the time of expressing his interest, Noad was Chairman of the National Rugby League and head of News Magazines, a division of News Limited.

Noad will remain in his job with the NRL but it?s understood he will stand down from his position with News.

?Malcolm?s skills and talents will combine to make an enormous contribution to the Bulldogs family as we move forward and rebuild our Club and restore confidence to our sponsors, our supporters and fans,? Club Chairman Dr George Peponis said this afternoon.

?I know you?ll agree with me when I say that Malcolm brings a wealth of commercial skills and professional experience coupled with a passion for rugby league that will equip him to successfully undertake the challenges that lie ahead.?

Noad comes to the Bulldogs in the midst of controversy over sexual assault allegations, privacy agreements with players and fans causing violence at matches.

This isn?t the first time Noad has been called in to play at a crucial time. Last year, he was taken from his General Manager position at News Limited and asked to front News Magazines, who publish Donna Hay and Inside Out.

The Bulldogs hierarchy will be hoping that Noad, with a brilliant knowledge of the game?s inside workings and years of business experience behind him, will be able to turn the club?s fortunes around.

Noad will start working with the Bulldogs on April 13.