Broncos Scale New Heights in Elite
Atheltic Performance

Today was the first day of training for the new London Broncos squad and it also marked another first for the club, as the 2005 campaign officially got started.

The team is set to push the boundaries of professional athletic development with the announcement today of an exciting, ?high performance? partnership with Pure Sports Medicine.

This new partnership will provide the Broncos with a full team of highly skilled medical and performance professionals, all of whom have an abundance of experience in elite sports performance. Importantly, the club will also continue to benefit from the services of British Olympic Team doctor, Dee Jennings.

The Broncos will no longer rely on simply a team doctor, physiotherapist and conditioner, but now a 12 person support team focused on high level performance and injury prevention.

The horror run with injuries the Broncos suffered in 2004 sparked this innovative structure. Coach Tony Rea expects critical results from this new approach:

?This is a major step forward for our club. These guys are at the very top of their game and I am confident they will help take us there as well.?

It?s all about getting the very best for our players and for our club. This set-up takes elite sports performance and injury prevention to a new level and we?re delighted to be heading in this direction. We want to be the very best we can.?

Pure Sports Medicine is a specialist sports medicine group dedicated to the enhancement of athletic performance and the prevention, diagnosis, treatment and rehabilitation of sports injuries and musculoskeletal problems.

The Pure team has assembled sports doctors, physiotherapists, massage therapists, rehabilitation therapists and strength and conditioning trainers, to help London Broncos minimise player downtime due to injury and achieve optimal performance.

Tony Rea added: ?I think the ?team? approach is critical as both the player and club benefit from the sum total of all of the specialists involved.?

The CEO of Pure, Andrew Willett, commented: ?We are very excited by the prospect of working with the London Broncos and the team we have assembled to do so.?

Our elite team of specialists will be working with the sole aim of taking care of, and getting the best from, the club?s most valuable assets - the players themselves.?

Pure?s recent client list includes:

? Fulham Football Club, Premiership Footballers from Crystal Palace, Middlesbrough, Newcastle, Portsmouth, Birmingham, Charlton Athletic, Manchester City ? London Wasps and Bath Rugby Club ? England National Team Rugby Players ? Scotland National Team Rugby Players ? Cricketers from: Essex, Hampshire and Surrey ? Australian Football Team (whilst on tour in the UK) ? New Zealand and Indian Cricket Team (whilst on tour in the UK) ? Great Britain Women?s Softball Team ? Current Great Britain Olympic Track and Field Athletes ? Current Australian Olympic Track and Field Athletes ? Current African Olympic Track and Field Athletes ? Great Britain Rowers

London Broncos 2005 membership packages start from just ?15! What a great idea for Christmas!!! Get your order in to Santa Bronco now - call 0871 222 1132


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