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The UK?s most successful Rugby Club, Bradford Bulls, will this Christmas be visiting two of the World?s leading sports clubs to share best practice and improve the Experience for supporters of the Club.
Bulls Marketing Director Mark Minton will be travelling to Florida, USA, to visit current NFL World Champions Tampa Bay Buccaneers to investigate their Gameday Experience and Customer Service operations, while Marketing Executive Simon Collinson will be visiting Australia and the World?s Best Supported Rugby League Club Brisbane Broncos to investigate their cutting edge Marketing practices.
Mark Minton said of his trip:
?I?m thoroughly excited about visiting a Sport and a Club who have taken Sports Entertainment to the next level, and I am fascinated to discover how they achieve such a high quality threshold across every element of their business. As a Club renowned for our pioneering Gameday Experience, the Bulls are constantly looking for ways to re-invent our Gameday activities and provide the best possible services for our supporters.
?I have been in regular contact with the Bucs over the past couple of months, and they have also expressed their interest learning more about the Bulls and how we have achieved great success through the Bulls Experience.?
Simon Collinson is clearly excited at the prospect of visiting one of Australia?s premier sports Clubs:
?Brisbane Broncos have achieved some of the biggest attendances domestic Rugby has ever seen. Last season alone they a home attendance of 46,000+ and two 30,000+ crowds, and they averaged well over 20,000. They have a reputation as one of the World?s biggest Clubs, and have many parallels to the Bulls. I am intrigued to find out how they have built their operation and grown Rugby League throughout Queensland.?