Bulls Secure Rugby League's
Biggest Kit Deal

Tetley?s Super League Champions, Minor Premiers and Powergen Challenge Cup winners Bradford Bulls today announced a lucrative new five-year Kit deal with Australian Sportswear giants ISC.

The deal is the biggest of its kind in Rugby League and befits the Bulls status as the most successful club in the game.

ISC are also official suppliers to NRL Clubs Sydney Roosters, Newcastle Knights, Souths, Canberra Raiders and the Bulls' World Club Final opponents, Penrith Panthers.

Bulls' Chairman, Chris Caisley, said "The decision to enter into a partnership with ISC was not based wholly on finance. There are a number of other important benefits. The quality of the ISC products is first class and has been fully tested and recommended by several of the leading clubs in Australia. The ISC designs were far better than those put forward by a number of other major suppliers who tendered for our contract and the range of bench wear and leisure clothing is very extensive."

Caisley added, "The range and quality of merchandise we are now able to supply to our supporters will be like never before. It was also important to us that we can now significantly expand our merchandising operations on a global basis. Our online sales are increasing year on year and this deal gives us direct access to the Australian and New Zealand markets which we intend to take full advantage of. Since the start of Super League we have sold up to 20,000 replica shirts a year and the aim of ourselves and ISC is to greatly improve on this. We have supporters all over the UK and abroad which this deal will enable us to service, whether through our store, online or through ISC's extensive retail network in this Country and overseas."

As well as a full range of Bulls replicated players kit and leisurewear, the Bulls will also be exclusive suppliers of the range of Australian NRL merchandise for ISC's contracted Clubs in Bradford and the surrounding areas.

ISC's UK sales Director Darren Moore commented "ISC are delighted to announce the long term partnership with the Bradford Bulls. To capture one of the biggest clubs in world Rugby League is a major coup for us, and we look forward to working with the Club for many years to come. We intend to ensure the club and loyal supporters are offered a service and quality they have never experienced before. The Club will have an incredible range of products available to Bulls' supporters worldwide and we will be introducing new lines of products throughout the season."

The new ?away? shirt will be launched on Sunday December 7th and will include a commemorative legend embroidered on the shirt detailing the club?s unique achievements in 2003.

Pic shows Bulls Captain Robbie Paul with the new ?away? shirt.