The Rugby Football League have secured another big name sponsor for this years Think! Road Safety Ashes Test Series with multi-national firm, Cadbury becoming an official partner. Cadbury will be giving away more than 35,000 Cadbury Dairy Milk bars to the fans that attend the three test matches which will be played in Wigan, Hull and Huddersfield over November, as well have provided a significant financial contribution which will go a long way to ensuring the RFL make a profit from the series.
Cadbury join a list of multinationals and major firms sponsoring this years series including Gillette, Kelloggs, Powegen and Tetley?s, as well for the Australians who are sponsored by Phillips. The profile of these sponsors just highlights the growing interest there is for international Rugby League.
Commenting on the Cadbury sponsorship Chris Green, Marketing Director of The Rugby Football League, said today: "Cadbury Trebor Bassett's entry into our growing sponsorship portfolio will greatly enhance the matchday experience for our fans even before a ball is kicked in earnest. We hope that this event partnership with the country's biggest confectioners will develop in the near future."
Lee Birmingham, National Account Manager for Cadbury Trebor Bassett, added: "We recognise that Rugby League is the ultimate family sport and we are delighted that the 35,000-plus bars of Cadbury Dairy Milk will sweeten each occasion regardless of the final result."