Fans to get ultimate digital experience

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The National Rugby League and Telstra have cemented the most successful commercial partnership in Australian sport, extending the naming rights for the Telstra Premiership into a record seventeenth season.

Telstra has renewed its association both as naming rights partner for the Telstra Premiership and, in partnership with the NRL, will form NRL Digital Media, a unit dedicated to providing fans unprecedented online, mobile and tablet access to the latest in Rugby League action, debate and entertainment for the next five years.

As part of a game-wide digital strategy committed to providing fans with the ultimate digital experience with the game:

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