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Global consumer product company Gillette, has renewed its sponsorship of Rugby League?s Tri-Nations tournament involving Australia, Great Britain and New Zealand.
Gillette backed last year?s inaugural tournament staged in Great Britain, and has now underwritten the 2005 tournament that will again be staged in Britain during October and November.
The new one-year deal secures the global title rights of the competition for Gillette.
Richard Lewis, the Rugby Football League?s executive chairman and vice chairman of the Rugby League International Federation, said: "Last year's Tri-Nations tournament was very successful and certainly raised the profile of our sport in many areas of the world.
?It is appropriate that such an important international competition as the Tri-Nations tournament has the support of a blue chip sponsor and there is no doubt that Gillette certainly fills that bill.?
Gillette?s customer development director Tony Colquitt said: ?We recognise Rugby League as a vibrant sport that plays a major role in our sports marketing programme."