The Panthers have received a mid-season boost with news that Sanyo Oceania has decided to remain the club?s major sponsor for another two years.
?The sponsorship market is a tough one at the moment and it?s great to be able to continue our partnership with such a quality company,? Penrith?s marketing manager Max Cowan said today. ?There is no doubt in my mind that this partnership is one of the most envied in rugby league, if not in Australian sport.
?Sanyo?s culture is similar to ours and this makes for a particularly good fit. They are interested not only in rugby league but in various philanthropic projects in which we are involved,? Max said.
Penrith first signed a sponsorship agreement with Sanyo in June 2000 and the company remained on board through a couple of tough years, being rewarded when the Panthers won the NRL Minor and Major Premierships in 2003 and got to within one game of the Grand Final in 2004.
?We value our relationship highly,? Sanyo Oceania?s managing director Bill Crichton said today.
?Sanyo is involved in sponsorship in a number of sports at various levels. But we think our partnership with the Panthers is special ? and the longer it continues the better it gets.
?We like dealing with such a professional club,? Bill said.
?And don?t write the Pennies off just yet!?Like