Nestles? Lion Bar, last years collar sponsor for the Great Britain and Ireland Lions have extended their sponsorship for another year, and included being a major sponsor of this years Origin Series in Britain between Yorkshire and Lancashire.
The deal comes as a strengthening to the representative level of Rugby League in the United Kingdom, an area that in the past ten years has seen the closing of the ?European Championship?, ?War of Roses? and the financially unsuccessful RLWC. Sponsors like Guiness and Lion Bar getting behind the re-newed enthusiasm for these type of competitions will help to bring the Lions back as a competitive outfit on the international scene.