Parr the new Cowboys chief

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North Queensland football manager Peter Parr will take over from Denis Keeffe as the NRL club's chief executive officer at the end of the season.

Parr has been the Cowboys' football manager since 2001 after previous off-field stints with the Western Reds, Adelaide Rams and Brisbane Broncos. Keeffe quit the club less than a month ago after helping to take it from perennial competition easy-beats to semi-finalists in the space of four seasons.

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