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THE Rugby Football League has today confirmed that Rugby League World magazine has become an official partner to the Great Britain team for next month's one-off Test encounter with Australia.
In a substantial deal agreed with the RFL, the magazine's logo will appear on the Lions' shirt sleeves for the one-off Test at the Aussie Stadium, Sydney on July 12 - the first time Great Britain have played in Sydney in a decade.
"We are extremely proud to have our name associated with the Great Britain team, especially for such a prestigious match," said Graham Clay, Commercial Director for League Publications, the magazine's publishers.
"We have always been very supportive of the international game, and, having successfully launched an Australian version of the magazine earlier this year, this opportunity further builds Rugby League World's reputation as the game's leading magazine."
Glenn Baker, the RFL's Commercial Director, says: "We are delighted to welcome Rugby League World into our expanding portfolio of business partners for the Great Britain team.
"The increasing interest in international sport ensures that partners of any national side are certain to gain high-profile exposure for their products and this deal will ensure that Rugby League World will be associated with one of the biggest events in international Rugby League for a decade."
The deal consolidates League Publications' investment in the game that includes sponsorship of the TotalRL.com Conference and its recent backing of the BARLA National Cup.
The company also presents annually the Rugby League World Golden Boot, an award now recognised as the biggest individual accolade available to players on both sides of the world. The current holder is Andrew Johns of Newcastle Knights and Australia.