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5 days ago
State Of Play : Bulldogs Kicking On in 2011
The Canterbury-Bankstown Bulldogs have started 2011 in the best possible fashion on and off the field, with the Club setting new benchmarks commercially in addition to enjoying a winning start in the National Rugby League, Toyota Cup and NSW Cup.
After finishing 2010 in its strongest ever financial position, the Bulldogs Club has already surpassed the high water marks set last year in the areas of Membership, merchandise, corporate partnership and sponsorship.
Membership revenue has increased by 20% over and above the year-end result of last season, with 13,500 Members signed up as of Wednesday of this week with more expected to join in the days leading up to Sunday's Camp Quality match against
the Sydney Roosters.
The Bulldogs will run out in special yellow socks in honour of the Bulldogs premium community partner, with a large contingent of Camp Quality children and their families to be at ANZ Stadium for the match.
In March, the Bulldogs merchandise programme is on track for its biggest month ever outside of the 2004 Grand Final, with response to the Club's new line of Canterbury International apparel resulting in a 55% increase in sales revenue.
Corporate Partnership revenue is up 15% on all of 2010 and Sponsorship revenue 12%, while across the board increases have been experienced in game day sales, website video streams, TV ratings, and events.
On top of this, the Club is on the up on the field with two wins from as many starts in the NRL in 2011, with head coach Kevin Moore and his staff, led by assistant coach Jim Dymock, moulding a new-look squad into a winning combination
so far this season. The Club is also undefeated through two rounds in the Toyota Cup and NSW Cup.