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With the momentum growing for the big clash on Friday night, Mitsubishi Electric Bulldogs CEO Steve Mortimer has released the following statement to Bulldogs fans.
"There has always been a great rivalry and tradition between the two great clubs of the Bulldogs and the Eels. We only play once this year so I'm calling out to all our fans to get to Telstra Stadium this Friday and join the rest of the Bulldog family in cheering on our team.
"I'm appealing to the Grandparents, the baby boomers and the children to join us on Friday so we have not only two generations of fans, but three supporting the mighty Bulldogs. This game deserves to be played in front of a big crowd.
"Our season ticket numbers are up 40% on last year and we have had particularly strong growth in our family segment. Our move to Telstra Stadium has been embraced as a positive move that allows all patrons to enjoy watching the football in some of the most comfortable surroundings in the NRL. The Stadium helps us cater for all patrons with particular focus on the safety and security of the many families that attend our games.
"At the Bulldogs we have worked tirelessly to make our games safe for families. We will continue to do so by maintaining our policy of zero tolerance both inside and outside the arena in regards to unruly behaviour.
"For a Bulldogs fan there can be nothing better than watching your team play and being there to enjoy the atmosphere that our fans provide. The ground has specially marked Non Alcohol Family areas as well as specific areas for the most parochial of fans. The Club also welcome banners and drums in to the ground to add to the overall atmosphere.
"In recognition of their efforts, the Mitsubishi Electric Bulldogs are offering the Australian Defence Force members the opportunity to purchase $8 tickets to the game. Once displaying the Australian Defence Force members card, the purchase of up to five tickets is available at the box office before the game.
"I look forward to seeing all members of the Bulldog family at Telstra Stadium on Friday night as we enjoy another great game of Rugby League together.
Yours in football,
Mitsubishi Electric Bulldogs CEO."