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Malcolm Noad,(pictured) CEO Mitsubishi Electric Bulldogs, announced today that Mitsubishi Electric had signed on for a further two years as naming rights sponsor of the Bulldogs, with a one-year option.
Mitsubishi Electric joined the Bulldogs in 2003 and will remain on the front of the Bulldogs jersey until at least the end of 2007.
Noad said, ?Mitsubishi Electric has been a loyal supporter of the Bulldogs for three years and I am very pleased that the relationship will continue to at least the end of 2007. They have not only been great financial partners of the Bulldogs but I have appreciated the support and assistance CEO Keith Allen has provided me over the past year.?
Keith Allen, Managing Director, Mitsubishi Electric, said, ?The decision to continue as major sponsor of the Bulldogs was not solely based on what the Club achieved by winning the Grand Final. We are also impressed with the initiatives that the Bulldogs have undertaken within the community this year in taking the sport to both local and regional areas, visiting schools and organising coaching clinics, together with the implementation of a Club Charter, a Fan Code of Conduct and player education programs that are all very positive steps for the Bulldogs.?
Bulldogs sleeve sponsor Auto Group have exercised their one-year option and will again be present on the Bulldogs jersey next year.
Noad said, ?There is no doubt that long-term sponsorships provide security and the ability to enhance relationships between clubs and sponsors. The Bulldogs are lucky to have this with Mitsubishi Electric and Auto Group.?